Our Story
We firmly believe that everyone deserves access to healthy, delicious, safe, and nourishing food that enhances their overall wellbeing. Since 1974, we have been dedicated to building a healthier nation by making nutrition accessible to all. For decades, we have been at the forefront of promoting health and nutrition across Bangladesh, offering world-class, research backed, high-quality nutrition products. Our enriched portfolio of international brands, including Horlicks, Maltova, Boost, and GlucoMax D (formerly Glaxose D), has significantly improved the lives of countless individuals, contributing to a healthier and more sustainable future for Bangladesh.
From the very beginning, our focus has been on introducing high-quality products that meet global standards, earning the trust and loyalty of consumers nationwide. Our unwavering commitment to excellence has established UCL as a company deeply invested in the wellbeing of its consumers. We take pride in maintaining our leadership position in the Health Food Drink (HFD) category in Bangladesh - a testament to our quality and innovation. Our brands, particularly Horlicks, have become household favorites, making a meaningful impact on people’s lives across the country.
As guided by our Growth Action Plan (GAP) 2030, we are committed to deliver impact against our sustainability priorities and brighten everyday life for all through our unmissably superior brands.
Convenience
We want to make it easier for people to live well by eating delicious, nutritious food. Our health drinks are all fortified with critical micronutrients – the much-loved Horlicks Classic, for instance, contains 23 vital nutrients. These are scientifically proven to support an individual's growth and development and to help reduce micronutrient insufficiency in the diet. Horlicks continues to be one of the top brands in Bangladesh across all categories, due to the brand’s consistent delivery of its promise of nutrition to the consumers.
The Horlicks range caters to the nutrition needs of different consumers, from children to adults. In addition, we provide our products across a full range of prices and pack sizes, from small sachets to larger family packs. The convenience of introducing variation in packaging allows us to continue to provide consumers with the options to buy quality products in diverse amounts.
Affordable and Accessible Options
For many people in Bangladesh, proper nutrition is still out of reach. Cheaper food products are often associated with less healthy offerings. We want to break this paradigm and ensure access to affordable, tasty, and nutritious food. This is critical as incomes become more and more polarised and inequalities still exist in terms of accessibility. Using our insight-driven, region-specific go-to-market strategy, we aim to make our products more accessible, for all.
Last Mile Reach
Conflicting and contradictory health issues like malnourishment on one hand, and social and environmental issues like food poverty on the other – are part of a complex, interdependent system. We are working with governments, NGOs and others to improve the situation and advocating transformational change. From leveraging our retailer development initiative “Pallydut” to accelerating eCommerce platforms like Ushop, we are driving leadership through insight and intelligence. We are also continuing to innovate and amplify different distribution channels to help us increase access to quality, affordable products.
Responsible Marketing
We are committed to promoting healthy diets, not just by providing more nutritious products. We are partnering with stakeholders like Bangladesh Food Safety Authority (BFSA) and Bangladesh Standards and Testing Institution (BSTI), Foreign Investors’ Chamber of Commerce and Industries (FICCI), Metropolitan Chamber of Commerce and Industries (MCCI), Bangladesh Health Journalist Network and Global Alliance for Improved Nutrition (GAIN) to aware, engage and advocate on issues like nutrition labeling, product reformulation, and responsible advertising.